Do small businesses have a cost problem?

John Walters

John Walters

Generally, I would say No!

Most of the small businesses that I come across do not have a cost problem. That’s not to say that they do not have opportunities to shave a little off their costs here and there, but the reality is that most small businesses have a revenue (sales) problem, i.e. sales are too low.

It may be obvious that you need to increase sales, but let me be a little provocative and challenge you.

  1. Knowing that your shortfall in revenues is the underlying problem, what are you doing to correct the situation?
  2. What are you planning to do differently to increase your sales?

Too often I come across businesses that do the same thing every day, week, month, and somehow expect a different result. In truth you need to dig a little deeper, and analyze what you are doing to grow your sales.  Ask yourself if what you are doing is really working or are you simply going through the motions. Find out what’s working for you, and do more of it, and also find out what’s not working and stop it.

The above is not meant to be insulting, it’s just that we all tend to get stuck in our comfort zone, and if we are to improve then we have do things differently.

Change is not easy, and that’s why many businesses enlist external professional help.  If you feel that your business could do with a boost, contact us to schedule an appointment. We have helped many businesses and we can help you.  We have the experience, tools and proven methodologies.  We care and we are there to help you.